Profit Advisory for growing, selling and buying

Revenue is rising but margin is not keeping pace. Each new hire, client and discount looks reasonable on its own, and by the time the year-end numbers show the gap, the margin is already gone. We look at your offering, clients, capabilities, internal systems and financial foundation together, and get pricing, staffing and delivery decisions right before you commit, so growth adds margin.

A sale rarely runs to plan. It can take far longer than expected, or not happen at all. A forecast built once for the information memorandum then has to be rebuilt as the months pass, each version gives a buyer another reason to question the numbers, and if the sale falls through, the effort is lost. In Profitdrive.app your forward outlook is the one leadership already runs the firm on. It stays current however long the process takes, so you and your adviser present it with confidence, with every assumption traceable and every change visible. If the sale does not go ahead, nothing is wasted. We also work on what buyers pay more for and what they mark down: founder dependency, client concentration, revenue quality and delivery economics. Gerben has done due diligence from the buyer’s side, so he knows what gets tested.

After completion, the synergies that justified the price often sit in a board paper and get checked once a quarter. By the time a shortfall shows, it is hard to recover. Profit Advisory puts the value case on the same live view as the rest of the business, so leadership sees month by month whether the synergies are arriving, while there is still time to act. Gerben integrated RXP, Empired, WhiteSky Labs and Acclimation as COO of Capgemini Australia and New Zealand, and Nu Solutions as CFO.